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Location: Santa Monica
Platforms: iOS, Android, Web.
Board of Directors: Brian Lee, Randall Kaplan, Leo Resig, John Resig, John Ellis
What were your considerations when picking an office space and designing its layout? We wanted a space that was open, creative and fun yet still enabled people to collaborate and be productive.
Santa Monica-based Tapiture is picking up steam. After appearing on both Built In LA and Business Insider's "Top startups to watch in 2015" lists, Tapiture's CEO, John Ellis, confirmed on Tuesday they have raised $2.75 million as part of their Series A round.
When you make an account, you tell Tapiture what you're interested in — it provides you with categories like "animals," "beautiful women," "music," and more — and then you're shown a collection of pictures that suit you. Some of the pictures have purchase links that let you buy them over on the e-commerce side of Tapiture's website, too.
Tapiture, a Pinterest competitor, doesn't just show you stuff you might like. In many cases, it lets you buy that stuff as well.Aside from some branded merchandise though, Tapiture doesn't keep any inventory on hand at its Venice, California, headquarters. Instead, it functions as a virtual storefront.
Tapiture is the new, fun way for people to discover and shop for online products they’ll love. As you browse the internet, Tapiture keys into your habits and ultimately determines what you like. In addition, it gives users the option to set their preferences and interests for a more curated approach. So far, Tapiture has been a hit in the 25-44 year old demographic. These are people who categorize themselves as shopping lovers, but are ultimately looking for a more interactive experience or, simply, unique items.
There's lots of great stuff on the internet, but sorting through it can be a drag, and that's the problem Tapiture seeks to address. The product helps users find stuff they really like. As you browse, it learns user preferences and delivers more of the same.
Engagement is how Tapiture gets paid. Once users are engaged with Tapiture’s content the company completes the cycle by placing related items for sale like art, clothing, grooming accessories, and even candles that smell like campfire or brut, in the content feed.
Tapiture, the leading visual discovery platform for social curation and ecommerce, announced today that Alvin Fong has joined as Chief Operating Officer of the company. Fong will work closely with CEO, John Ellis, to scale operations as the company continues its rapid growth.
That amount consists of $1.25 million in new capital, as well as a $1 million convertible note from last year. The funding was led by JUMP Investors, with participation from Barry Sternlicht, Herb Simon, Brad Keywell (Lightbank), Brian Lee, Sam Bakhshandehpour, Dave Leyrer (Boulevard Capital), Happy Walters, Hilary Swank (yes, that Hilary Swank), Dwight Howard, and Amar’e Stoudemire. Jump’s Randall Kaplan, who was also the co-founder of Akamai, is joining the board of directors.
Tapiture, the visual discovery and sharing platform, today announced the appointment of serial entrepreneur, Brian Lee, to the Tapiture Board of Directors.
“Fab has done a great job with post-sale,” logistics, time to delivery, etc. – “Tapiture is about top of funnel.” The highly visual site is ideal for showing off beautiful products and Tapiture offers “a more compelling social experience” than the traditional men’s product discovery channels like a GQ magazine.
Contrary to how e-commerce companies have historically treated this demographic, Leo and his brother believe their audience is willing to spend. “Guys are getting married later, they have more expendable income, they are not getting told what they can and can’t buy,” he says. “The fact that the market is shifting away from ladies and toward the guy consumer is something we’ve never seen before.”