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With top sellers like beard maintenance kits and skull-shaped ice cube molds, Tapiture has no doubt who its customers are and what they want to buy.
But the social sharing and e-commerce site is trying to shed the gender-specific image that comes with being dubbed the 'Pinterest for Men.'
Some merchants have come to us and said 'Tapiture is already the #1 referrer to our site, how can we work more closely with you?' Where Pinterest has the suburban Mom market with 80:20 ratio of women to men, Tapiture can offer marketers the inverse ration with a focus on the metro life style. “Its a different audience, and the content is different.Read More
Tapiture, the web's leading male-oriented social discovery site, has raised $825,000 in seed funding to advance its growth efforts. In Q4 of 2012, the site recorded 8.6 million visits by 4.1M unique visitors with engagement levels of close to seven minutes per visit. Tapiture generated 78 million page views during this same period and collectively bests all other direct competitors in traffic and engagement, combined.Read More
Tapiture, which is based in Venice, announced this morning that it has raised $825,000 in a new funding round, which will help it accelerate its existing traction, launch its e-commerce solution, and help drive development of new mobile apps.Read More
Tapiture's seed round has swelled to $825,000 from undisclosed private angel investors, with $125,000 of it coming through in the last 24 hours. It's a noteworthy endorsement for a category that many have viewed with skepticism.Read More